Missha is a South Korea skincare brand established in 2000. The brand was conceptualised on an ethos which promoted innovation through simplicity, where they adopt a pragmatic approach combined with state-of-the-art technologies to design its skincare products. The brand accentuates a simple beauty life where women discover their identity and express themselves freely. Missha has built a strong network of stores globally, with over 395 outlets in key regions such as China, Japan, Taiwan, Singapore, Indonesia, Philippines and Myanmar.

Missha aims to be a gateway to K-beauty for all women through its wide range of affordable, quality skincare products. The brand applies a patented technology – Coresome Delivery Mechanism which breaks down the supercharge ampoule serum into micro particles encapsulated in a stable form. Through this proprietary technology, Missha’s serums are formulated with a high concentrated texture for skin stimulation.

Some of the brand’s iconic products include the – Beepollen Renew Ampouler, B12 Double Hydrops Cream, The First Treatment Essence, Night Repair Borabit Ampoule and Chobpyang BB Cream. Made from oriental medicines, these skincare products enhance the fundamental strength of your skin while intensively nourishing it with multi-vitamins.

Visit Missha’s flagship store at Bugis+ and discover your inherent beauty through exceptional skincare products.