Headquartered in Herzogenaurach, Bavaria, Germany, Puma is one of the largest sportswear manufacturer in the world. Established in 1948 by Rudolf Dassler, the brand initially produced running shoes and soccer boots and later moved on to develop sports-inspired lifestyle products. Ever since, Puma has established footprints in over 120 countries such as Singapore, Hong Kong, China, Australia, Vietnam, Thailand and Malaysia.

The brand was built on the founder’s vision that his products would embody all attributes of the fearsome Puma cat – Speed, Agility, Strength, Endurance and Suppleness. Puma is also endorsed by many top athletes such as the World’s Fastest Man – Usain “lightning” Bolt, an undisputed sporting legend who shattered the 100m world record by 0.3 seconds in the Beijing Olympics in 2008. Puma is also endorsed by other brand ambassadors such as Selena Gomez, Rihanna, Antoine Griezmann and Lewis Hamilton.

Puma is constantly driven by innovation where the brand introduced Fit Intelligence in its footwear. This state-of-the-art technology embodies a pragmatic silhouette designed to automate and fine-tune performance. The shoe also features self-lacing technology which can be controlled through a Fi module or a smartphone application. Visit Puma at Bugis+ and experience high-quality sporting products designed to be “forever faster”.