Ichiru at Chinatown Point




Chinatown Point

133 New Bridge Rd

Singapore 059413

[View on Google Maps]
Opening Hours


10am - 9pm


Lifestyle & Services




Ichiru was founded on April 10th, 2007.

In the early days, they mainly visited Bazaar morning markets all over the island and developed their first major product, the supersoft blanket (Coral Fleece blanket), which is “uncommonly soft”.

Since 2010, we have been developing new products in line with our eco-friendly business philosophy. In 2014, we imported the popular cartoon “buckwheat hull pillow” made of natural and organic buckwheat hulls.

We also developed the first batch of silk sheets that are loved by customers for their soft and comfortable feel. In 2018-2019, we upgraded our products to include anti-mosquito and lavender options while maintaining affordable prices.

In 2015, we introduced Tencel washable pillows and sheets, and in 2017, we developed a cooling "touch of cool" ice silk quilt with innovative technology from Japan.

Our Modal double quilt was further upgraded in 2020 with French hyaluronic acid technology.

We replaced the buckwheat hull pillow with millet hull pillows, which are more durable and effective in addressing neck problems.