Founded in 2016 by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional treats to celebrate every joyous occasion.

The concept is created as a tribute to his father, a baker and confectioner himself for over 30 years, and named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996.

Aside from rolling out promotional items for calendar events such as Mid Autumn Festival and Chinese New Year, Old Seng Choong will also launch old-school bakes with a more nostalgic slant.