Filipino Cuisine. Max's Restaurant started in 1945 after World War II when Maximo Gimenez, a Stanford educated teacher, befriended American GIs stationed in Quezon City. As Maximo, or Max, as the GIs called him, invited his new friends over for drinks, the Filipino hospitality kicked in, and Ruby, Max's niece, would prepare food for them to enjoy. Her special recipe for Max's Sarap-to-The-Bones Fried Chicken became a hit, eventually making it an iconic Filipino Dish. Over the years, our popularity grew and became known as "The House That Fried Chicken Built.” We have expanded in the Philippines, Middle East, North America, and now in Singapore!