White30 offers a 30-minute, affordable self-teeth whitening treatment. Unlike chemicals such as hydrogen peroxide, which are commonly used in other teeth whitening treatments, the solvent used in White30’s treatment contains an inorganic compound used widely in food and cosmetic products and is safe for oral use. When LED light from a special device is emitted on to the solvent, a photocatalyst effect takes place. Treatment sessions will help the teeth to regain their original colour and shine, and also offer other benefits, such as disinfection and antibacterial effect.