Established by Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu in 2013 in Japan, Miniso operates as a variety store with the aim of advocating a fashionable and relaxed lifestyle.

As a global fast fashion designer brand, the range of products at the stores covers 10 main categories, including lifestyle, home, health & beauty, accessories, sports & gifts, as well as electronics.

With a philosophy of “simplicity, nature and good quality”, the chain is dedicated to providing their customers with high quality and creative products at very affordable prices.