For the Love of Laundry is the only company in Singapore to clean purely with GreenEarth, a toxin-free technology that is better for you, your clothes and the environment.

We use an all-natural liquid silicone that gently rejuvenates the most delicate fabrics, making your clothes feel cleaner, look better and last longer.

Liquid silicone, on the other hand, is a safe all-natural cleaner derived from sand, which gently penetrates fabric to rinse away dirt in a way that neither water nor Perc can.

Liquid silicone is non-allergenic and mild enough to rub on your skin. In fact, we're sure you already have, because liquid silicone is the main ingredient commonly found in everyday shampoos and body lotions.