Founded by triple Wimbledon champion Fred Perry in 1952, the brand combines a touch of simplicity and hints of urban subculture influences.

At Fred Perry, we take pride in our rich heritage and commitment to timeless style. Our founder, Fred Perry, was not only known for his exceptional tennis skills but also for his impeccable sense of fashion. Inspired by his sporting success and love for British street culture, he created a brand that effortlessly blends elegance with edginess.

Our clothing and accessories reflect the spirit of individualism and rebellion, drawing inspiration from various subcultures such as punk, mod, and skinhead. Each garment is carefully crafted to embody the perfect balance between functionality and style, allowing you to express your unique personality while maintaining a refined look.

We believe in the power of authentic craftsmanship and attention to detail. That's why every Fred Perry product is meticulously designed using high-quality materials and superior techniques. From our iconic polo shirts to our distinctive footwear and accessories, we strive to deliver enduring pieces that stand the test of time.

Over the years, Fred Perry has become synonymous with British fashion and subculture movements around the world. Our laurel wreath logo has become a symbol of authenticity and individuality, worn proudly by those who appreciate our distinct aesthetic.

Join us as we continue to celebrate our heritage, embrace innovation, and inspire individuals to make their own mark on the world of fashion. At Fred Perry, we invite you to be part of a legacy that transcends trends and defines generations.