Fresh is a brand that epitomises pure beauty, offering indulgent and effective products. Our approach combines potent natural ingredients, ancient rituals, and modern science to create beauty products that not only perform but also provide transformative experiences.

Originally born in Boston and raised in New York, Fresh started as a small collection in a neighbourhood shop. Over time, it has grown into a comprehensive lifestyle line encompassing skincare, lip care, bodycare, and fragrance, available worldwide. Our products stand out due to their sensoriality—their delightful textures and captivating scents. However, they are more than just sensory pleasures; they are scientifically proven to deliver exceptional results. This unique combination of high efficacy and incredible sensations is what makes Fresh beloved by those who discover us. Lev, one of our founders, believes in creating products people didn't know they needed until they experience them, becoming unable to live without them. We're immensely proud that our founders continue to work closely with the brand, ensuring that the original dream of making beauty that performs and transforms is fulfilled each day.

At Fresh, we embrace a Fresh Thinking mentality, driven by an indie spirit that never settles for complacency. This mindset is shared by every member of our organisation, inspired by the vision of Lev and Alina. Fuelled by boundless curiosity, we constantly seek the extraordinary, whether it's finding moments of pleasure in nature or creating generous experiences in our shops. Our innovation extends beyond products; we are pioneers in shaping experiences, culture, and processes. Fresh represents a deeper emotional connexion to the brand that we like to call the sixth sense. It's the heartfelt experience we strive to craft for our team members and guests alike. When you choose Fresh, you're not just purchasing a product—it's an invitation to embark on a remarkable journey filled with beauty and genuine connexions.