su:m37˚ is a brand that draws inspiration from a profound philosophy rooted in the utmost respect for life. Central to this philosophy is the idea of embracing nature's inherent wisdom and recognising it as the ultimate source of solutions for our skin.

What sets su:m37˚ apart is its pioneering commitment to the study of natural fermentation, conducted exclusively at its dedicated Natural Fermentation Research Institute (NFRI) situated in Gangwon-do. This pristine region, untouched by large-scale commercial activities within a 10km radius, boasts unpolluted water and air, providing an ideal environment for su:m37˚'s endeavours.

At NFRI, over 80 varieties of seasonal plants are meticulously gathered and subjected to a meticulous fermentation and ageing process using cedar barrels. Under carefully controlled conditions of temperature (37°C) and humidity, these plants undergo fermentation for a minimum of 365 days. The result is Cytosis®, a remarkable essence extracted through this natural fermentation process, which remains a well-guarded secret infused into every product bearing the su:m37˚ name.

One of the unique qualities of Cytosis® is its ability to enhance the skin's innate healing power without the need for preservatives, artificial colours, or fragrances. As a result, su:m37˚ formulates hypoallergenic products that are safe for a wide range of skin types.

If you are eager to unlock the mysterious efficacy of natural fermentation, we invite you to explore su:m37˚ today and experience skincare that harnesses the power of nature.