MINISO is a global brand that caters to young people around the world. The brand was founded by Jack Ye, who gained inspiration for MINISO during a family vacation in Japan in 2013. While exploring Japan, Jack discovered several speciality stores that offered high-quality, well-designed, and affordable products. These products were predominantly manufactured in China.

Drawing upon his expertise in product development, supply chain management, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China. Since its inception, MINISO has been committed to providing customers with a wide range of stylish and innovative products at affordable prices.

MINISO's success lies in its ability to blend quality, design, and affordability seamlessly. The brand constantly strives to offer products that meet the evolving needs and preferences of young consumers worldwide. With a diverse product portfolio encompassing categories such as home decor, beauty and skincare, electronics, stationery, and more, MINISO aims to enhance the lifestyle of its customers.

MINISO's dedication to delivering value extends beyond its products. The brand also places emphasis on creating an enjoyable and engaging shopping experience for its customers. Through its modern and vibrant store designs, MINISO aims to provide a visually appealing environment where shoppers can explore and discover new products.

With a strong global presence and a commitment to continuous innovation, MINISO continues to expand its retail footprint and bring its unique shopping concept to different corners of the world. By combining quality, design, and affordability, MINISO remains dedicated to making everyday products accessible and enjoyable for young people everywhere.