Founded in 1978 with a mission to care for the world and always opposed to animal testing, Aveda creates vegan, high-performance hair and body formulas for beauty professionals and consumers, all with sustainability at heart.

Aveda innovates in botanical technologies and green chemistry, combining the principles of modern science and Ayurveda, the ancient healing art of India.

Aveda’s hair care is 90% naturally derived and features iconic aromas from pure flower and plant essences.

Aveda’s high-performance franchises, Invati Advanced™, Nutriplenish™ and Botanical Repair™ have won dozens of awards.

Aveda is Leaping Bunny approved by Cruelty Free International, a globally recognisable gold standard of approval for cruelty-free products.