Balmain is a true Parisian powerhouse, founded in 1945 by couturier Pierre Balmain. Under the creative direction of Olivier Rousteing, the brand continues to uphold Balmain's legacy.

The house is renowned for its mastery of tailoring, embroidery, and traditional techniques of classic couture. However, Balmain adds a touch of rock-chic glamour to its collections.

One of the notable highlights of Balmain is its collaborations. In 2017, the brand partnered with Victoria's Secret for the VS x Balmain collection. This collection combined Balmain's iconic diamante, tartan, and fishnet designs with sensuous lingerie.

Balmain's commitment to goodwill can be seen through its collaboration with Beyoncé Knowles for Coachella 2018. The singer wore varsity-inspired threads by Balmain at the music and arts festival. The proceeds from the Beyoncé x Balmain collection were dedicated to benefiting the United Negro College Fund, an organisation actively supported by the music icon.

The Autumn/Winter 2019 collection from Balmain showcases metal-studded accessories and apparel that epitomise rebellion, boldness, and independence—an embodiment of the Balmain woman.

Discover the latest collection from Balmain at Marina Bay Sands.