EVISU, founded in Osaka Japan in 1991, draws its name from the Japanese god of prosperity, Ebisu. With a humble beginning of crafting only around 14 pairs of jeans per day, each meticulously hand-painted with the iconic seagull logo, EVISU quickly captured the imagination of the detail-obsessed Japanese fashion crowd.

This sparked a worldwide revival of interest in vintage denim, making EVISU one of the ultimate denim must-haves and garnering international acclaim. From collectors to hipsters, EVISU has become a beloved brand that resonates across various fashion communities.

While experiencing phenomenal success, EVISU has always stayed true to its roots as a labour of love, rather than being solely driven by commercial interests. The brand's unwavering commitment to creating the highest quality products remains unchanged throughout its journey.

This steadfast dedication to craftsmanship and excellence has solidified EVISU's position as an icon in the history of denim wear. Today, EVISU continues to inspire and innovate, pushing the boundaries of denim fashion while staying true to its heritage and maintaining its status as a timeless symbol of style and authenticity.