Established in 2013, Off-White™ is defining the grey area between black and white as a colour. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back storey with an emphasis on creating garments that have an identity by design.

With a design studio based in Milan, Italy, the label harnesses the historey and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.