RARE is a brand that emerged in the 1990s, originating from the Venice area of Italy. Created by the BERTONCELLO family, the brand set out with a distinct vision to redefine fashion in a truthful and meaningful way. It aimed to break away from the over-exaggerated and illusory design approach commonly associated with luxury brands.

Rooted in a deep appreciation for art and influenced by the arts and crafts culture of Venice, Rare seamlessly combines two contrasting design inspirations, resulting in garments that embody a unique harmony. The brand skillfully weaves together elements from both sides, creating pieces that are visually captivating and conceptually rich.

At RARE, our commitment to craftsmanship is unwavering. Every detail is meticulously considered and executed to perfection. Each garment is a testament to our dedication to quality and artistic expression. Our designs transcend trends, offering timeless pieces that are made to be cherished and passed down through generations.

Inspired by the beauty of imperfection, RARE celebrates individuality and self-expression. Our collections embrace diversity and encourage wearers to embrace their own personal style. We believe that fashion should empower and inspire, allowing individuals to confidently express their authentic selves.

With a focus on innovation and sustainability, RARE continually explores new materials and techniques. We strive to minimise our environmental impact while delivering exceptional products. Through responsible practises and thoughtful design, we aim to contribute positively to the fashion industry and the world at large.

Experience the essence of RARE, where tradition meets contemporary, and art merges with fashion. Our garments embody the spirit of Venice, evoking emotions and telling storeys. Discover the allure of our collections and embark on a journey of self-discovery through the language of fashion.