Sincere Haute horlogerie (SHH) is the haute horlogerie arm of Sincere Fine Watches, dedicated to offering discerning collectors the best from the world of high-end watchmaking.

Our flagship store provides a comfortable and luxurious environment for watch enthusiasts to immerse themselves in the most celebrated brands worldwide. Located at Marina Bay Sands, Asia's premier luxury mall, our store showcases esteemed brands like Greubel Forsey, Ferdinand Berthoud, and Laurent Ferrier, among others.

These brands represent the pinnacle of the watch industry, not only due to their limited production numbers but also for their exceptional technical innovation and artisanal craftsmanship.

To further enrich the horological knowledge of our esteemed clients, SHH organises exclusive events within a dedicated private lounge situated within our boutique premises. These events serve as opportunities for horological education, strengthening our position as an authentic luxury retail destination.