SU:M37° is dedicated to providing unrivalled efficacy in maintaining healthy-looking skin through simple and natural methods. As part of the renowned LG Household & Health Care conglomerate, SU:M37° benefits from extensive research and development resources. These resources are provided by the Natural Fermentation Research Institute situated in Gangwon-do, South Korea.

The skincare range offered by SU:M37° showcases the exceptional qualities of Cytosis○R, which is at the core of its DNA. Cytosis○R is a groundbreaking discovery derived from the art of natural fermentation, brimming with the vitality of nature. To create this extraordinary formula, 86 key plant-based ingredients were meticulously selected from a comprehensive list of 500 medicinal herbs sourced worldwide.

Through controlled environments that consider factors like temperature, water, light, air, sound, and soil, these chosen ingredients undergo either solid or liquid fermentation processes. This meticulous approach takes place throughout all four seasons of the year, amounting to a total of 365 days. Eventually, only the finest active components remain, which are then utilised in the formulation of every SU:M37° product.