For 160 years, TAG Heuer has been a pioneer in avant-garde watchmaking, constantly pushing the boundaries of innovation. Throughout its rich history, the brand has introduced groundbreaking technologies that have revolutionised the industry.

From the invention of the oscillating pinion for mechanical stopwatches in 1887 to the introduction of the Mikrograph in 1916, TAG Heuer has consistently demonstrated its commitment to pushing the limits of what is possible in watchmaking.

In 1969, TAG Heuer made history once again with the creation of the first automatic-winding chronograph movement, known as Calibre 11. This groundbreaking development set a new standard for precision and reliability in timekeeping.

In 2015, TAG Heuer entered the world of smartwatches with its first luxury offering, combining traditional craftsmanship with cutting-edge technology. This bold move showcased the brand's ability to adapt to the ever-changing needs of consumers.

TAG Heuer's core collection encompasses three iconic families: Carrera, Monaco, and Autavia, all designed by the legendary Jack Heuer himself. These collections embody the brand's heritage and are beloved by watch enthusiasts around the globe.

Complementing these classic models are the contemporary Link, Aquaracer, Formula 1, and Connected lines. Each line offers a distinct style and features that cater to different lifestyles and preferences.

Embodying the motto "Don't Crack Under Pressure," TAG Heuer's partnerships with prominent figures and its roster of brand ambassadors reflect the brand's passion for action and high performance. These collaborations further emphasise TAG Heuer's dedication to excellence.

With a legacy of innovation and a commitment to pushing boundaries, TAG Heuer continues to redefine the world of watchmaking, capturing the hearts of watch connoisseurs and enthusiasts alike.