Commissioned by the National Government of Korea, LG Household and Healthcare embarked on a mission to create an exceptional luxury skincare brand that would encapsulate the rich Korean traditions. In 2003, they unveiled The History of Whoo in Korea, introducing a remarkable range of beauty remedies designed to promote self-care and self-regeneration for women.

The History of Whoo draws inspiration from the time-honoured beauty formulas employed by empresses of the Eastern Royal Courts. These revered traditions have been reinterpreted and infused with modern technologies, resulting in a collection of skincare and makeup lines that exude regal elegance and sophistication. Each product is meticulously crafted to deliver unparalleled results, befitting a Queen in her pursuit of timeless beauty.

At The History of Whoo, we believe that true beauty emanates from within, encompassing both physical radiance and inner harmony. Our wide range of offerings caters to every aspect of a woman's beauty regimen, from luxurious skincare essentials to exquisite makeup creations. With a commitment to excellence and innovation, we strive to empower women to embrace their natural beauty and indulge in a journey of self-discovery.

With a legacy rooted in Korean heritage and a vision for the future, The History of Whoo continues to redefine the standards of luxury skincare. By blending ancient wisdom with modern advancements, we invite you to experience the transformative power of our products and embark on a regal path towards radiant beauty.