Aveda is a cosmetics and beauty brand that was founded in 1978 by Horst Rechelbacher. The brand is known for its use of natural, plant-based ingredients in its products and for its commitment to environmental and social responsibility. Aveda's product line includes hair care, skin care, makeup, and body care products, as well as essential oils and lifestyle products.

Aveda's products are made with high-quality, organic ingredients, and the brand has a strong commitment to sustainability and environmental conservation. Aveda is dedicated to reducing its carbon footprint and promoting environmental sustainability through its products, packaging, and operations. The brand also has a strong commitment to social responsibility and supports organizations that work to promote environmental conservation and social justice.

Overall, Aveda is a leading brand in the cosmetics and beauty industry, known for its commitment to natural ingredients, environmental sustainability, and social responsibility.