HABA is the acronym for ‘Health Aid Beauty Aid” which means assisting health and beauty.

Since our establishment, it has been our company philosophy to give top priority to safety adopting a “non-additive mindset”.

Adhering to natural substances, ‘those ingredients of the same quality as the components of the skin” and assisting the natural healing power which we all possess, by providing only the essentials needed by the skin.

Non-additive mindset HABA products do not contain any harmful ingredients such as paraben, artificial fragrance, mineral oil, chemically synthesized tar colorings or petrochemical surfactants that may become a burden to the skin, or cause an allergic reaction.