In 1999, iROO was founded, consisting of professional design and management teams.

Focused on confident urban women aged from twenty-five to forty-five years old, we introduce one collection every week in sync with the world trend. Challenging the myth of discount, we meet customers’ expectation of wearing new clothes every day by the reasonable fixed price.

Our brand concept, “affordable luxury, flash fashion, love oneself in full”, successfully helps iROO build its own fashion kingdom.

The “i” stands for the pronoun “I”, which defines iROO as oneself, “R” means revolutionary and iOO equals 100%.

Our costumes and accessories designs all come from Taiwanese designers, presenting fashion styles that best suit Asian people while keeping up with the latest international trends. We pursue delicacy and quality in every detail of our production chain. If you love our clothes, you will definitely love our quality.

To reduce costs and reward customers, iROO controls everything from development and design to production. We set the prices of our products at 1/3 of other luxurious brands, taking pride in providing the highest quality with the lowest prices. We have been the fashion brand with the best CPI (Cost Performance Index) for Taiwanese customers.

iROO owns an exclusive department of interior design. Professional designers fully show the aesthetic spirit in our store designs, window displays and collection presentations. Furthermore, our fitting areas are spacious so that the environments are comfortable for shopping.

We are convinced that anyone who comes to iROO will appreciate our efforts.