The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013.

He came across several specialty stores in Japan which stocked good quality, well-designed, and inexpensive products that were mostly manufactured in China.

With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.