As Japan's foremost designer of women's intimate apparel, Wacoal has a long-standing commitment to enhancing beauty in all its forms.

We believe that by helping women feel more beautiful, we can make a meaningful contribution to society.

From our inception, we have dedicated ourselves to helping women achieve their aspirations of looking and feeling their best.

It is a source of pride for us that our efforts have empowered women around the globe to lead lives filled with confidence and self-assuredness.

In our pursuit of understanding the diverse needs of women, we continually invest in research and studies, leveraging the expertise of our Human Science laboratory with its rich 40-year history.

This enables us to create products that are perfectly tailored to enhance women's beauty.

Our team of highly skilled product development professionals and beauty advisors ensure our messages are conveyed clearly, directly, and effectively to our target audience.

By staying attuned to the evolving needs and desires of women, we are able to maintain a clear and direct marketing strategy, enabling us to navigate any challenges that come our way.