Mula, which means 'making it fit to your body' in French, is the philosophy behind Mulawear. The brand believes that true beauty comes when one finds the taste and sense that are just right for themselves, disregarding society's beauty standards.

Mulawear supports women who love themselves and live healthy lives through sports. They create premium fitness wear that provides comfort and beauty in the moment of finding the perfect fit.

The brand's logo features a flower pattern with five petals, each representing a core value of ethical management, customer satisfaction, sensual design, reliable quality, and continuous research and development.

Mulawear strives to be a trusted company with fair and reasonable management, placing customer satisfaction as their top priority. They lead the trend in sensual design and offer proven quality with long-term know-how and unique technology. The brand also continuously conducts research and development to provide satisfactory quality to their customers.