APM Monaco, a family-owned brand named after founder Ariane Prette, is a beacon of creativity, fashion, and Monaco's elegance. Known for quality craftsmanship, APM offers a unique destination for those in pursuit of modern luxury jewelry.

Fuelled by an infinite passion in all endeavours, APM embodies the essence of Monaco – elegance, luxury, and a vivacious lifestyle. Our ethos resonates through our creations, our communication, our distribution, and our relationships with our team and APM admirers worldwide.

APM takes pride in its approximately 400 global stores, offering a sensory retail experience that mirrors a luxurious trip to the South of France. With distinctive navy blue leather and Riva wood interiors, curated playlists, and expert guidance, each visit is a thoughtful, high-end shopping journey designed to foster long-term customer relationships.

Our origins trace back to Monaco, Monte-Carlo in 1982, where Ariane and Philippe Prette specialized in manufacturing gold, diamonds, and other precious stones for renowned jewelers. In 2012, leveraging decades of industry dedication and craftsmanship mastery, Philippe Prette, along with his wife Kika Prette, launched APM Monaco.

Today, APM Monaco stands as a market leader in the fashion silver jewelry sector.

The creative process of each jewelry collection, led by Kika, begins months ahead. Themes are imagined, aligned with APM's identity, and captured on a dynamic mood board. This serves as inspiration for our designers as they sketch handcrafted jewelry designs, campaign ideas, store displays, and accessory artwork.

With over three decades of heritage and manufacturing expertise, APM Monaco aligns its craftsmanship with fine jewelry making standards.

We produce about 7000 jewels daily, each handcrafted in our production sites, using mainly recycled pure sterling silver 925, and adorned with approximately 300 zirconia stones or freshwater pearls.