Avenue On 3 at Paragon

Avenue On 3

Location

#03-46 & 03-56

Paragon

290 Orchard Rd

Singapore 238859

[View on Google Maps]
Opening Hours

Daily

10am - 9pm

Category

Fashion

Description

Avenue on 3 represents the pinnacle of luxury and lifestyle.

This 8000-square-foot sanctuary launched by FJ Benjamin immerses you in a world of exclusive designer footwear, artisanal food, and beauty services.

As the latest addition to FJ Benjamin's diverse portfolio, Avenue on 3 showcases the likes of Aquazzura, Gianvito Rossi, Alaia, and more.

This multi-label luxury shoe and lifestyle concept brings together high-end stilettos, ballet flats, mules, sandals, and sneakers under one expansive roof, fulfilling the luxury shopping needs of the most discerning clientele.

Apart from its impressive footwear collection, Avenue on 3 takes indulgence a step further by incorporating a 40-seater café and bar within its expansive confines. Here, customers can relish coffee by day and transition to champagne and caviar as the evening falls, adding a touch of conviviality to the shopping experience.

The boutique also accommodates Patchi, an artisanal Lebanese chocolatier renowned for its exquisite gift arrangements, marking its debut in Singapore. Furthermore, Avenue on 3 enriches its offerings with a multi-brand beauty and skincare boutique featuring premium brands like Dr. Barbara Sturm and MZ Skin, and offering personalized facial, blowout, and manicure services in dedicated suites.

Envisioned as an open-air space that emulates the charm of shopping streets in New York and Paris, Avenue on 3 seamlessly integrates all its sections for a fluid shopping experience.

To enhance customer engagement, the concept store also features a modular pop-up space, adaptable to diverse lifestyle events and brand installations. Its inaugural host is the fashion label Bottega Veneta, setting a precedent for future showcases.

Avenue on 3 even extends a bespoke customer relationship management app that rewards loyal members for their purchases.

This amalgamation of diverse luxury elements is what distinguishes Avenue on 3 in Singapore's luxury market, marking it as a hotspot for the city's growing population of high-net-worth individuals.