Established in Karuizawa, Japan in 1933, Asanoya stands as an acclaimed manufacturer of bread, pastries, and confectionery.

We are renowned for our unique Japanese-style bread with a European flair, baked meticulously in traditional stone ovens. One of our iconic creations is the signature Karuizawa Bread.

Our journey began with the launch of our first store in Tokyo, which was soon followed by a second location in Karuizawa, a popular summer retreat.

As we celebrated our 70th anniversary in 2003, we had expanded to ten bakeries throughout Japan, marking this milestone with the opening of a store in Matsuya Ginza.

In 2014, we took our brand beyond Japan's shores by opening our first international store in Singapore, followed by two additional outlets.

At Asanoya, we believe in constant innovation while upholding our cherished traditions.

This commitment has driven us to continually develop new flavors and products, each embodying a healthier yet equally delectable interpretation of our traditional bread.

Our quest is to offer our customers a taste of legacy while addressing their evolving preferences and wellbeing.