Chalk Farm, a whimsically-named cake company, was established in 2010. Its moniker is inspired by a stop on London's Northern Tube Line, symbolizing a journey of flavor and creativity.

Initially an online venture, Chalk Farm excels in crafting rustic yet elegant cakes with unique flavors such as carrot whiskey sultana and deep, dark gingerbread, favourites during the festive season.

The collection gradually grew to include delights like salted caramel macadamia cupcakes, a sumptuous chocolate Guinness cake, a vibrantly topped red velvet cake, and the highly acclaimed Kueh Salat, a local Nyonya delicacy.

Embracing innovation and perfection, Chalk Farm debuted its first brick-and-mortar outlet in Paragon in 2013, followed by a second in Parkway Parade in 2014.

These outlets are welcoming havens with spotless interiors featuring a central glass counter that showcases an array of delectable sweets.

These include lemon yogurt loaves, chocolate olive oil cupcakes, soft brownies, light chiffons, and special seasonal treats introduced every month.

The company continues to honor its commitment to serving cakes that not only taste divine but also capture a sense of rustic elegance.