Established in 1989, G-Star has been unwavering in its commitment to 'Just the Product.'

This focused mindset has paved the way for several groundbreaking developments in denim.

We pioneered the concept of 'luxury denim for the streets,' seamlessly blending superior craftsmanship with an edgy street style to carve out a unique niche in the denim world. We recognized and championed the raw, unprocessed denim as a fashionable and coveted fabric, leading to the creation of our unique denim silhouette.

This distinct design is influenced by architectural and 3D concepts, adding a new dimension to denim construction.

G-Star emphasises the innate allure of denim by devising washes and treatments that enhance its unique attributes and qualities.

The extensive range of washes today represents a denim journey, starting from raw, untouched denim to deeply dyed indigo to an extreme bleached state.

Our treatments lend different levels of wear to create exclusive, textured garments that carry a soulful narrative.