Janice Wong, a Singapore-based confectionery brand, brilliantly blends art and design to create an innovative and interactive culinary experience.

Under the watchful eye of award-winning Chef Janice Wong, the brand consistently pushes the envelope of dessert making.

The brand's story began in 2007 with Chef Janice Wong's first dessert restaurant, 2am:dessertbar, and expanded in 2014 to include an array of confectionery products such as custom chocolate bonbons, cakes, and ice-cream.

Embracing food technology and innovation, Janice Wong Pure Imagination has turned heads with their edible art and 3D printed chocolates.

Their forward-thinking approach has seen the brand flourish on the international stage, making a mark in Japan and London.

Moreover, the company has effectively adapted to the digital era, significantly leveraging digital channels to engage with consumers, thus contributing significantly to the retail business.

Looking towards the future, Janice Wong Pure Imagination remains committed to revolutionizing the confectionery market.

It plans to continue integrating new food technologies and innovations into their product offerings, further cementing its position as a boundary-pushing pioneer in the world of confectionery.