Founded in 1976, MCM is a luxury lifestyle and accessories brand renowned for its distinctive German heritage and a spirit shaped by the cultural Zeitgeist.

The brand is characterised by its innovative focus on functionality, showcased through the use of avant-garde techniques.

MCM today stands as a symbol of boldness, rebellion, and aspiration, resonating with its association with music, art, travel, and technology.

It's driven by the intent to revolutionise traditional design with futuristic materials, staying consistently ahead of the curve.

Catering to the Global Nomad generation of the 21st Century – a group comprising dreamers, creatives, and digital natives – MCM's audience spans millennials and Gen Z.

This demographic is not confined by gender, age, or rules; they are empowered and unrestricted by boundaries.

MCM's presence is global, with its products being distributed across 500 stores in 40 countries.

These include key locations like Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, and the Middle East among others.