Off-White™ c/o Virgil Abloh™, established in 2013, interprets the nebulous zone between black and white as a colour in itself.

Seasonal collections of men's and women's apparel, objects, furniture, and publications are brought to life under this brand name, serving as a commentary on contemporary culture.

Each collection, with a recurrent backstory, focuses on creating garments that assert their identity through design.

The brand frequently employs explorations of proportions, material juxtapositions, graphic design and creative material usage, making Off-White™ an active participant in the emerging class of young designers reshaping today's fashion narrative.

Injecting fun and youthful energy into Paris Fashion Week with innovative garments reflective of the designer's personal style and interests, Off-White™ is undoubtedly making its mark.

The label's design studio, located in Milan, Italy, leverages the country's rich history and craftsmanship while maintaining a global perspective in design and trend interpretation.

Under the creative direction of designer Virgil Abloh, Off-White™ delves into youth culture within the current socio-cultural milieu, merging the practical reality of everyday wear with the artistic expression inherent in high fashion.

More than just commercial ambition, the brand's primary focus is to present a fresh approach to fashion norms through credible thought, art theory, and meticulously curated experiences.