In French culture, bread is an essential element of nearly every meal, and it warrants both respect and creative handling.

At PAUL, our guiding principle is straightforward: superb bread relies on high-quality ingredients and traditional manufacturing techniques. Our family has preserved recipes for bread, viennoiserie, and patisserie for more than a century.

"Bread is an integral part of French culture," states Francis Holder, the Chairman of PAUL. "In France, a visit to the bakery for fresh bread is a daily ritual."

Our bakers are authentic artisans, boasting years of meticulous training.

Our shops emanate a sense of timeless presence, whether they're styled after a quaint village bakery, adorned with bricks, beams, and baskets, or an Empire salon, complete with restored panelling, hand-painted wallpaper, and chandeliers.

Each location embodies a slice of France and offers a charming sanctuary from the hustle and bustle of the outside world.

PAUL has always been more than a bakery; it's a cornerstone of the community, delivering the authentic taste of genuine French baking to its local patrons.

Whether customers gather at our cafes for a leisurely chat over coffee and pastry or take our food home to relish with friends, our mission is to share our fervour for food with our patrons worldwide.