Established in 1981, REPLAY is the Italian denim and smart casual-wear brand that brings all over the world its authentic and contemporary style.

Trading under the brands REPLAY, REPLAY & SONS, and WE ARE REPLAY, the Italian group creates, promotes, and distributes casual wear, accessories and footwear for men, women, and children.

Taking its name from the concept of “re-making”, “re-creating” and “re-elaborating”, this iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.