As one of the leading men’s grooming retailers in South East Asia, we specialize in hair, shaving, face and body essentials, and strive to provide quality products so that the men’s grooming regime will be an enjoyable ritual instead of a chore. Unlike women, who have a plethora of products to help them look fabulous, men have remarkably less. Only until now. We are here to help discerning male individuals maintain their daily images by providing high quality grooming essentials with large varieties and convenient point of sale. We aim to challenge the status quo of the limited men’s grooming and hairstyling products from that small shelf in the corner of the drug store. We are expanding beyond online retail in the direction of offline retail in order to better reach our customers.