At The Better Toy Store, our numerous award-winning toys attest to the strong play value of our toys.

A lot of the toys we choose are not only age-appropriate but are also open-ended, allowing a different facet of play as the child grows and changes in ability and interest.

Our toys are also safe – both for the child and the environment.

Many of them exceed the stringent safety standards recommended, and conform to the European EN71 and the US ASTM standards of safety.

Natural materials like wood and cotton are also our preferred resources, with paints and finishes that are only non-toxic, water-based, and sweat- and saliva-resistant.

All because we believe our children deserve only the best – anything else is just not good enough.