Established since 1982, the successful operations of their chain of hair salons has provided them with invaluable experience and knowledge of the needs and demands of the profession. The REDS® Team has provided creative advice and hairstyling services to local artistes from MediaCorp to international stars like Jacky Cheung and Michelle Branch. Their active participation in events like the Annual Singapore Fashion Festival and Singapore's National Day, Fashion Steps Out help serve as a platform to showcase their constant innovation with her.