Japanese lifestyle brand –MUJI started as a revolt against heavily-branded goods in the 1980s. Unlike many corporations who trumpet their planet-saving campaigns, MUJI’s green activism is introspective and subtle, where they ensure that internal processes live up to its philosophy.

Since its inception, MUJI has riveted the company on 3 core principles - Selection of Materials, Streamlining of Processes and Simplification of Packages, which stays true to the brand ethos – “No-brand quality goods”. This means that MUJI’s products are simple, indistinct, affordable and functionality-driven. Amplifying the company’s environmentally-friendly image, MUJI opts for discarded industrial materials which are still usable, allowing them to keep costs low and prices affordable. MUJI has also achieved awards such as the Gold Product Design Awards by the International Forum Design in Germany, which is a testament to its no-brand philosophy. Head down to MUJI at Plaza Singapura for minimalistic products at affordable prices.