With humble beginnings, novita is a home-grown Singapore brand with more than 18 years of rich knowledge and experience in creating innovative home appliances.

Renowned and recognised by the market and consumers for our product technology, innovation & design, it is the dedication to fine details that powers our growth and also gave us the opportunity for our 2018 brand integration with Vitabrid beauty care collection.

Established to become a proud representative from the little red dot today, we are also rapidly building an identity in some Southeast Asia countries.

Well-advanced and keeping ahead of trends, novita gives new meaning and definition to the contemporary lifestyle with our Air. Water. Body range.

Maintaining a competitive know-how and strengthening new technologies, we aspire to enhance the quality of life with creative solutions.

Relevant and optimised for smart performance, novita products serve to be a constant enrichment to modern households today.

Also relationship-oriented, the complete experience is refined with attention to the human elements for extended service excellence.