Established in 1991 in Boston, Fresh is an artisanal apothecary shop specialising in skincare, fragrances and cosmetics products.

The brand was founded by avant-gardes in natural skincare - Lev Glazman and Alina Roytberg.

In 2000, the brand was acquired by luxury fashion conglomerate – LVMH which also owns 70 other brands including Veuve Clicquot, Louis Vuitton, Fendi and Sephora.

Fresh was founded on the belief that profound change was needed in the beauty industry – for products to be effective, indulgent and natural.

The brand has been ascribed a number of industry novelties; notably, the revolutionary use of sugar as a natural humectant.

Fresh’s product philosophy combines natural ingredients with modern science and time-honoured rituals to offer a sensorial experience with substantiated results.

One of Fresh’s most iconic products would be the Crème Ancienne, a face cream formulated by 8 monks in a Bohemian monastery.

The Crème Ancienne carries an age-old savoir-faire, which contains Rosewater, Beeswax, Meadow-foam seed oil and Chamomile Wax to create a nourishing, texture-perfect formula.

The ancient-tradition has survived the test of time for over 20 years, where Fresh stays true to its exemplary legacy.

Where fresh goes, beauty follows.

Visit Fresh at Raffles City and discover unparalleled beauty products fuelled by inspiring passion and energy.