The brand MUJI is synonymous with minimalist products.

Established in Japan in 1980, the homeware and lifestyle brand has spread like wildfire across the globe.

Translated to Japanese, the brand means “No-brand quality goods”, where MUJI has developed a rational manufacturing process to create simple and low-cost quality products.

MUJI has fixated itself on 3 core principles - Selection of Materials, Streamlining of Processes and Simplification of Packages.

This has enabled the company to optimise and develop efficient methods of production which minimise wastages.

For instance, the company does not include the bleaching process for its pulp products, where the beige-coloured paper is used for its labels.

In contrast to the overly-decorated products in the market, MUJI products are born of universality and minimalistic aesthetics.

MUJI has also attained some accolades such as the Gold Product Design Awards by the International Forum Design in Germany, which honours its commitment to simple designs at superb quality.

Head down to MUJI at Raffles City and find out how generic products can actually be good for you and the planet!