Established in Tokyo, Miniso was jointly founded by Miyake Junya, the chief designer of MINISO, and Ye Guofu, a young Chinese entrepreneur, with the aim of advocating a fashionable and relaxed lifestyle.

Today, Miniso is a global fast fashion designer brand, offering a wide range of products across 10 product categories including lifestyle, home, gifts, and electronics.

Miniso is dedicated to providing customers with quality and creative products at affordable prices with products priced from as low as $3.