SEPHORA – WHERE BEAUTY BEATS Sephora’s success as the Beauty Authority takes lead from its ethos of 3 E’s – Ease, Excitement and Education – to provide a one-stop beauty destination that is renowned for its ability to highlight trends, shape aesthetic codes and administer tailor-made advice. The Sephora flagship store at ION Orchard continues the brand’s penchant for audacity in its wide range of classic and emerging beauty brands in an expansive but easy-to-wander environment that leaves no one – beauty junkies and newbies alike – mystified. Founded in 1970 in France, Sephora is a visionary beauty-retail concept founded in France in 1970 and acquired in 1997 by Paris based LVMH Moet Hennessy Louis Vuitton, the world’s leading luxury products group.