Anita Chia and Aris Goh established the "Proofer" brand in 2013, with the aim of creating a modern concept bakery that emphasizes high-quality ingredients, traditional techniques, and exciting bread concepts made fresh for customers on the go.

The name "Proofer" reflects their no-shortcuts philosophy, which involves allowing the dough to rise twice, resulting in deeply flavorful bread. Since its inception, Proofer has become a popular destination for busy urbanites seeking fresh, hot baked goods.

In addition to Proofer, the group has developed its own brands, including Yuba Hut, Laura, and 300BC Bakery.