In 1995, people saw Apple as the fruit. We saw it as the future.

With a vision and a handful of friends, we sought to “switch” people from using PC to Mac, hence our origin story.

From one store in a corner of Penang, Malaysia, we began our journey. We saw the good that Apple products could bring and enrich people’s lives and made it our mission to make technology accessible for all.

Our first international outlet opened its doors in Singapore with much love and support. We’re excited to bring Singaporeans the latest and greatest from Apple.

Through our friendly Switchers and Apple experts, we are dedicated to expanding our mission and vision to helping you make the “switch”.

Thank you for being a part of our journey and our community.