Often regarded by food critics and media as Singapore's Favourite Nasi Lemak, CRAVE has grown from a single stall in Adam Road to 43 outlets islandwide and is now a familiar name across Singapore.

Aside from CRAVE's highly raved coconut rice made with extra long-grained basmati rice, CRAVE's chicken wings have been a crowd favourite and that's how CRAVE Cripsy Ayam was born as an extension of the brand in 2021 to serve up Singapore’s Favourite Local Fried Chicken.