With the vision to bring happiness to everyone with a cup of fine tea, KOI started its first store in Taiwan in 2006. Within a short 1-year period, it expanded its brand internationally with its first overseas store in Singapore.

In 2015, the company’s founder, Ms. Khloé Ma, officially changed the brand name to KOI Thé to put an emphasis on tea to better convey its brand philosophy and nurture tea culture.

Due to the growing popularity of premium bubble tea over the years, KOI Thé now operates more than 50 retail outlets locally.